easyMobile v Orange - the fight continues with a national advertising campaign

posted: 17.11.05

Win a Caribbean Cruise!

Feeling witty? Win a free week's cruise in the Caribbean this winter (flights incl.) with easyMobile in conjunction with easyCruise.

Orange, the mobile phone firm owned by France Telecom, are suing easyMobile for using the colour orange! As you know all the easyGroup companies, from easyJet to easyCruise have always used the colour orange and Stelios is determined to continue doing so! Actually we think that Orange and France Telecom are worried about easyMobile's low prices.

This week easyMobile and easyCruise will be running a national advertising campaign in the UK press.

For the chance to win a free cruise for 2 people, sharing a standard inside cabin onboard easyCruiseOne including flights to the Caribbean please visit www.easyMobile.com and leave a caption that best suits Orange's attitude to us and that fits the predicament of their sponsored sailing boat in the photo featured in the advertisement.

The photo in the national press advertising campaign features the capsized Orange-sponsored sailing boat which featured in the media last week. The copy for the national press advertising campaign can be viewed below:

easyMobile.com newspaper advertisement
click image to enlarge

Orange capsized
 
click image to enlarge